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Cookie Policy

Last updated: June 23, 2026  ·  Effective date: June 23, 2026  ·  Version: 1.0

Table of contents
  1. What are cookies?
  2. Types of cookies we use
  3. Detailed cookie list
  4. Third-party cookies
  5. Your cookie choices
  6. How to manage cookies in your browser
  7. Do Not Track signals
  8. Changes to this policy
  9. Contact

This Cookie Policy explains how R.E.T Pickups and Services SA de CV uses cookies and similar tracking technologies on retpickups.com. It should be read alongside our Privacy Policy.

1. What are cookies?

Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, remember your preferences, and provide information to website owners.

In addition to cookies, we also use similar technologies such as:

  • localStorage: Browser storage used to remember your cookie preferences and language selection between visits
  • Pixel tags (tracking pixels): Tiny invisible images used by Meta Pixel and Google to track conversions and user behavior
  • Scripts: JavaScript code loaded from third-party providers (Google Analytics, Google Tag Manager, Meta Pixel) that collects usage data

References to "cookies" in this policy include all of these similar technologies.

2. Types of cookies we use

Essential Strictly necessary cookies

These cookies are required for the website to function properly. They cannot be disabled without breaking core functionality. No consent is required for these cookies under LFPDPPP, CCPA, or PIPEDA.

What they do: Remember your cookie consent choice, maintain your session while using the price calculator, and ensure the website loads correctly.

Analytics Analytics and performance cookies

These cookies help us understand how visitors use our website. All data collected is aggregated and anonymized — we cannot identify individual users from this data.

Provider: Google Analytics 4 (Google LLC) and Google Tag Manager

What they do: Count page visits, measure time on site, identify the most popular pages, and understand how users navigate the website. This helps us improve our service.

Consent required: Yes. These cookies are only set if you accept analytics cookies in our cookie banner.

Marketing Marketing and advertising cookies

These cookies are used to deliver relevant advertising and measure the effectiveness of our marketing campaigns. They may track your browsing activity across other websites.

Provider: Meta Pixel (Meta Platforms, Inc. — Facebook and Instagram)

What they do: Track whether you completed a booking after clicking on one of our ads, enable retargeting campaigns (showing our ads to people who visited our website), and build lookalike audiences for our advertising campaigns.

Consent required: Yes. These cookies are only set if you accept marketing cookies in our cookie banner.

3. Detailed cookie list

Cookie name Provider Category Purpose Duration
ret_cookies retpickups.com Essential Stores your cookie consent preference (localStorage) 12 months
ret_lang retpickups.com Essential Stores your language preference (localStorage) 12 months
_ga Google Analytics Analytics Distinguishes unique users by assigning a randomly generated number as client identifier 2 years
_ga_[ID] Google Analytics Analytics Maintains session state for Google Analytics 4 2 years
_gid Google Analytics Analytics Distinguishes unique users (short-term) 24 hours
_gat Google Analytics Analytics Throttles request rate to Google Analytics 1 minute
_fbp Meta Pixel Marketing Used by Meta to deliver advertisements and track user behavior across Facebook-owned products 90 days
_fbc Meta Pixel Marketing Stores click ID when a user arrives via a Facebook ad 90 days
fr Meta (Facebook) Marketing Contains browser and user identifiers for targeted advertising 90 days
_gcl_au Google Tag Manager Analytics Used by Google AdSense for experimenting with advertisement efficiency 90 days

This list may not be exhaustive. Third-party providers may update their cookies independently. For the most current list of Google cookies, visit policies.google.com/technologies/cookies. For Meta cookies, visit facebook.com/policies/cookies.

4. Third-party cookies

Some cookies on our website are set by third parties whose services we use. These third parties have their own privacy and cookie policies, which we encourage you to review:

  • Google LLC — policies.google.com/privacy | Opt out of Google Analytics
  • Meta Platforms, Inc. — facebook.com/privacy/policy | Ad preferences

We do not control these third-party cookies and are not responsible for the privacy practices of these companies. Setting these cookies is subject to your consent, which you can manage through our cookie banner.

5. Your cookie choices

When you first visit retpickups.com, we display a cookie banner that allows you to:

  • Accept all cookies: Essential, analytics (Google Analytics, Google Tag Manager), and marketing (Meta Pixel) cookies will all be set
  • Accept only necessary cookies: Only essential cookies required for basic website functionality will be set. Analytics and marketing tracking will be disabled.

Your preference is saved in your browser's localStorage for 12 months. You can change your preference at any time by clearing your browser's localStorage or by contacting us at info@retpickups.com.

Important: Disabling analytics and marketing cookies will not affect your ability to use the price calculator, contact us, or book a transfer. Essential functionality is never dependent on optional cookies.

6. How to manage cookies in your browser

You can also control cookies directly through your browser settings. Note that disabling all cookies may affect the functionality of this and other websites.

Google Chrome
Manage cookies in Chrome →
Mozilla Firefox
Manage cookies in Firefox →
Apple Safari
Manage cookies in Safari →
Microsoft Edge
Manage cookies in Edge →

Mobile browsers

  • Safari on iOS: Settings → Safari → Privacy & Security → Block Cookies
  • Chrome on Android: Chrome menu → Settings → Site settings → Cookies

Opt-out tools

  • Google Analytics opt-out: tools.google.com/dlpage/gaoptout
  • Google ad personalization: adssettings.google.com
  • Facebook ad preferences: facebook.com/ads/preferences
  • NAI opt-out (US): optout.networkadvertising.org
  • DAA opt-out (US): optout.aboutads.info
  • DAAC opt-out (Canada): youradchoices.ca/en/tools

7. Do Not Track signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. As there is no universally accepted standard for how websites should respond to DNT signals, retpickups.com does not currently alter its behavior in response to DNT browser signals.

However, you can achieve a similar result by selecting "Only necessary cookies" in our cookie banner, or by using the opt-out tools listed above.

8. Changes to this policy

We may update this Cookie Policy when we add new services, change our use of cookies, or in response to changes in applicable law. When we make changes, we will update the "Last updated" date at the top of this page.

If we add new categories of cookies (such as when we integrate additional services in Phase 2 of our development), we will update this policy before those cookies are set and seek your consent if required.

9. Contact

If you have questions about our use of cookies or wish to exercise your data rights related to cookie data, please contact us:

  • Eduardo Sierra and Rodrigo Martínez
  • R.E.T Pickups and Services SA de CV
  • Paseos del Mar, supermanzana 251, manzana 106, lote 09, edificio S, número 302, Cancún, Quintana Roo, CP 77519, México
  • Email: info@retpickups.com
  • WhatsApp: +52 998 154 3416
© 2026 R.E.T Pickups and Services SA de CV. All rights reserved.
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